The company itself has been founded in 1902 by James Cash Penney, a really skilled salesman, who started his business with $500 and some loans from his friends and made it to one of the biggest store chain in the world. The company has received several awards such as Retail Partner of the Year award from Energy Star in 2008 and in 2007,World Retail award for Marketing Campaign of the Year etc.
JCpenney is so popular for many different reasons, but mainly because of its quality yet affordable goods. Its fair price policy is something that customers adore and why they are ready to spent their money in JC penney shops. I think you cant say this about most of other similar companies.
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